![]() ![]() Only 4% actually could name someone-and several of those people said 'Siri' or 'Alexa'," Saujani said. Over 90% weren’t able to answer the question, while only 8.3% said they could. "Recently, a study asked people to name a woman in tech. Women activists say the codes, algorithms, and design of chatbots are set essentially by males leading to a gender bias. This explains a larger problem about how women are not motivated or encouraged enough to enter the technical field due to the general perception about women not being made for such hardcore jobs. They are level-headed and take a holistic view before making a decision," he says.Īccording to a report, female employees constitute only 26% of the Microsoft workforce. Also, personally, I'd prefer a woman handling my money. ![]() Our AI does that, but people perceive women to be more caring and empathetic. Our thought process at Leena AI is to provide an empathetic and caring bot to employees. Jain doesn't agree that naming chatbots after women perpetuates the stereotype of a woman in assistance or secretarial roles. At Leena AI, we build AI which is efficient and empathetic towards employees, no matter its own personality." "We as humans perceive women to be more empathetic than men and thus our personal assistants are very well-embodied as a female. Apart from the core skills, women bring empathy and an all-rounded perspective to any situation which is an important factor in the success of any enterprise," he says. Women are better equipped to do anything. ![]() I have been around some really strong women my entire life, starting with my mother. You understand the ideas of empathy, care, affection and love from her. "When you are born, the first person you as a human being are close to is your mother. However, if over the next century, chatbots continue to reinforce the stereotype that women can have things demanded of them, and that they are assistants and belong in the assistant role, it will make it harder for us to achieve our mission."Īdit Jain, co-founder & CEO of Leena AI, the company that has designed employee-engagement chatbot Leena, thinks chatbots named after women exude many positive feminine qualities. The role of Women Who Code is to change the face of leadership and to work to eliminate that problem. When I’m dealing with someone who doesn’t know me, that might be something I have to overcome when in a meeting. Talking of her own experience, Alaina said,"I am not an older man, and so people often do not perceive me as a stereotypical leader. "One possible solution to this is offering the option to change the gender of the voice used, as is possible with Waze, Apple’s Siri and Google’s Assistant." That means that we have to look not just at the way these devices are affecting how people view women now, but also at the greater long-term social impact they could have on the future," said Alaina Percival, CEO and Board Chair at Women Who Code. ![]() Concerns are already being raised about people, and children, in particular, becoming more demanding through the use of voice assistants. "There are cultural and societal implications in using female names and female-sounding voices for these chatbots. “That’s not the kind of interaction we want to encourage,” she said. A writer for Microsoft’s Cortana had said at the Virtual Assistant Summit in 2016 that “a good chunk of the volume of early-on inquiries” were into Cortana’s sex life. Initially, chatbots had to spend a lot of time responding to personal questions, flirtatious comments and handling sexual harassment. The secretarial function that the Star Trek computer performed and the role of the librarian are traditionally associated with women. Another reason behind choosing the name, according to Limp, was Alexa being "a little reminiscent of the library of Alexander" which was at one time the keeper of "all knowledge". On naming the chatbot, David Limp, senior vice-resident of devices and services at Amazon, revealed last year that the company was trying to replicate the "computer" in Star Trek, which always answered and worked when any Star Trek crew simply called out the word "computer". However, the naming of Alexa does reflect gender stereotypes. Alexa had intentionally been programmed to be a feminist, intelligent, supportive and a kind bot which was core to her personality and the way she responded, he said. An Amazon spokesperson told The Drum last year that Amazon opted to make Alexa female after it “asked a lot of customers and tested Alexa’s voice with large groups and this is the voice they chose". A research proves that female voice and tone are preferred to those of men. ![]()
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